Brooks Cambium C17 Great Value for Durable Saddle

The Brooks Cambium C17 line of saddles are made of organic cotton laid over vulcanized rubber for a durable, comfortable, and waterproof saddle.

The Brooks Cambium C17 line of touring and trekking saddles are sleek and flexible, built to be durable, maintenance-free, and waterproof. It’s a new look for the iconic saddle brand. Continue Reading →

Chamois Cream Makes Your Ride Smooth

Using chamois cream will help you ride more happily since it eliminates or reduces uncomfortable saddle sores and chafing.

The use of chamois cream for cyclists is one of those sensitive topics. But we’ll just drive right in to provide a guide on the whys and hows. Continue Reading →

Nitto Road Touring Handlebars: More Hand Positions

Nitto road touring handlebars come in a variety of shapes to accommodate long distance traveling with many hand positions.

The Nitto road touring handlebars are designed for multiple hand positions and comfortable riding while touring on road, trail, or gravel. Continue Reading →

Nitto Classic Road Handlebars: Durable, Stylish, Comfortable

Nitto classic road handlebars come in a variety of drops, reach, and flare, plus some with anatomic bends! Check out the selection at benscycle.com and Ben's Cycle in Milwaukee.

Cyclists have a number of Nitto classic road handlebars to choose from as they consider the best bar for commuting, longer-distance riding, and recreational riding. These bars are the Classic Continue Reading →

New Shimano Road Performance Shoes for Everyone

Shimano offers the Road Performance line of cycling shoes, meant for cyclists who want comfort and performance at a reasonable price.

The Shimano Road Performance shoes are designed to meet the needs of road cyclists who are not racing, yet look for performance, speed, and comfort. Ben’s Cycle has the Shimano Continue Reading →

Specialized Adventure Bikes Take You Everywhere

Specialized adventure bikes, like the Diverge, Dolce Evo, and AWOL are designed to let you ride wherever you want: road, path, trail - or no road at all.

If you can have only one bike that you can use for everything from commuting to bike touring on gravel and dirt roads, you need one of several adventure bikes from Specialized, available from Ben’s Cycle in Milwaukee. Continue Reading →

Get on Cycleops Indoor Trainers for Warm-Ups, Workouts

Cycleops indoor trainers are perfect for warming up at races and doing great workouts at home!

Cycleops indoor trainers are perfect for warming up at races and doing great workouts at home! Continue Reading →

Wisconsin Native Rides Milwaukee Road in Oregon

The Milwaukee Road bike from Milwaukee Bicycle Co. easily adapts to the mixed-terrain and roads of northwestern Oregon.

(The Milwaukee Road) has been a joy over the last year or so. Extremely versatile. I have had it set up as: a winter bike, commuter, rough road bike, even explored some abandoned logging roads with it. It is by far the most comfortable road bike I have ever ridden. It’s true calling is as a ride-all-day-till-the-road-turns-to-gravel-and-keep-on-going bike. Continue Reading →

Brooks Isle of Wight Saddle Bag: Practical, Classy, Functional

The Isle of Wight saddle bag is made from Bluesign material, an eco-friendly textile, as well as traditional Brooks leather straps. We liked the way the bag held its shape, due to a “u-stiffener.” Continue Reading →

Bicycling Journey Gives Author New Outlook on Happiness

The "Descent into Happiness" is the story of David Howell's bike tour from Seattle to Milwaukee.

Dave Howell set out to ride a bicycle solo from Seattle back to his home near Milwaukee to ponder some serious questions. And he wrote a book documenting the trip, Continue Reading →