Bicycling Journey Gives Author New Outlook on Happiness

The "Descent into Happiness" is the story of David Howell's bike tour from Seattle to Milwaukee.

Dave Howell set out to ride a bicycle solo from Seattle back to his home near Milwaukee to ponder some serious questions. And he wrote a book documenting the trip, Continue Reading →

Big Increase in Comfort, Blood Flow with Specialized Power Saddle

The Specialized Power saddle reduces numbness and increases blood flow when a rider is bent over the bars.

The Power is designed to reduce the discomfort with a short nose (30mm shorter than a traditional saddle), with a wider cut-out channel, proper sit bone support, and a light level of padding, all of which increase blood flow. Continue Reading →

Vittoria Graphene Tires Have Less Rolling Resistance, Better Grip

Vittoria has added Graphene to several newly-redesigned models for road, off-road, and urban cycling. They're available at Ben's Cycle and benscycle.com

After spending three years testing and perfecting the product, Vittoria Graphene tires for road, off-road, and urban cycling successfully reduce rolling resistance and increase grip and tread life! Continue Reading →

Niner Road, Mountain Bikes Now Available at Ben’s Cycle

Top-quality, high-performance bikes from Niner are now available at Ben's Cycling in Milwaukee and benscycle.com

Niner bikes are all about performance and fun off the regular beaten paved path.

That’s why Ben’s Cycle is proud to become a Niner dealer, both in the shop and online at benscycle.com. Continue Reading →

Rock N’ Roll Gold Chain Lube: Tenacious and Clean

Rock "N" Roll Gold chain lube is widely praised as one of the best lubes to clean and lubricate your chain. Available at Ben's Cycle.

We have so many choices for chain lubes for our bicycles that it’s hard to choose one. Rock “N” Roll Gold is a “very clever most-conditions lube that goes a Continue Reading →

We’ve Found Limited Edition Chris King Purple NoThreadset Headsets!!

The limited edition Chris King purple NoThreadset is available at Ben's Cycle after we found a box high on a shelf in the warehouse!

In Ben’s Cycle vast warehouse, we’ve discovered a small box of limited edition Chris King PURPLE NoThreadsets in the original packaging!

These were first produced in 2013 and are now pretty rare. We don’t expect them to last long! Continue Reading →

Giant Spring Savings Sale on Specialized Bike and Equipment at Ben’s Cycle

Specialized Spring Savings begins today at Ben's Cycle. Specialized bicycles and equipment are on sale for up to 50 percent off!

The Spring Savings Sale means big savings on Specialized bikes and equipment starting March 1 at Ben’s Cycle in Milwaukee.   Not only are we hosting a great event Saturday Continue Reading →

Powerful Women Making a Difference With Bikes

Bicycling Magazine: Women from a monastery in Kathmandu rode over 200 miles to raise awareness for gender equality and environment protection. Photo from Bicycling.com

Several stories have crossed the Ben’s Cycle social media feeds this week that highlight incredible things being done in the world by women on bikes. Women From Kathmandu Monastery Ride Continue Reading →