Ben’s/MBC Cycling Team Opens Mountain Bike Season!

Rick Walls of the Ben's/MBC Cycling Team ripping through the Iola WORS course. Photo from Nicki Lock.

The Ben’s Cycle/Milwaukee Bicycle Co Cycling Team opened its Wisconsin Off-Road (WORS) mountain bike season Sunday at Iola. The Ben’s/MBC Cycling Team partners with Ben’s Cycle in Milwaukee, the Milwaukee Continue Reading →

Chamois Cream Makes Your Ride Smooth

Using chamois cream will help you ride more happily since it eliminates or reduces uncomfortable saddle sores and chafing.

The use of chamois cream for cyclists is one of those sensitive topics. But we’ll just drive right in to provide a guide on the whys and hows. Continue Reading →

How to Choose the Best Power Meter for You

Choosing a power meter - or even deciding if you need one - can be a confusing choice. Ben's Cycle offers some guidance on how to pick the best power meter for your style of riding. Image from DC Rainmaker.

The best power meter is one that measures your fitness on the bike, providing a series of numbers that quantify your performance for your style of riding. Continue Reading →

Get on Cycleops Indoor Trainers for Warm-Ups, Workouts

Cycleops indoor trainers are perfect for warming up at races and doing great workouts at home!

Cycleops indoor trainers are perfect for warming up at races and doing great workouts at home! Continue Reading →

Vittoria Graphene Tires Have Less Rolling Resistance, Better Grip

Vittoria has added Graphene to several newly-redesigned models for road, off-road, and urban cycling. They're available at Ben's Cycle and benscycle.com

After spending three years testing and perfecting the product, Vittoria Graphene tires for road, off-road, and urban cycling successfully reduce rolling resistance and increase grip and tread life! Continue Reading →

Niner Road, Mountain Bikes Now Available at Ben’s Cycle

Top-quality, high-performance bikes from Niner are now available at Ben's Cycling in Milwaukee and benscycle.com

Niner bikes are all about performance and fun off the regular beaten paved path.

That’s why Ben’s Cycle is proud to become a Niner dealer, both in the shop and online at benscycle.com. Continue Reading →

Rock N’ Roll Gold Chain Lube: Tenacious and Clean

Rock "N" Roll Gold chain lube is widely praised as one of the best lubes to clean and lubricate your chain. Available at Ben's Cycle.

We have so many choices for chain lubes for our bicycles that it’s hard to choose one. Rock “N” Roll Gold is a “very clever most-conditions lube that goes a Continue Reading →

Casual Cycling Shoes Make for Efficient Ride, Comfortable Walk

Ben's Cycle shares reviews of Giro, DZR, Chrome, and Specialized casual cycling shoes.

How did your casual cycling shoes survive last season? Is it time to try some new shoes or upgrade?   Wait, you don’t have cycling shoes? So you ask, should Continue Reading →

We’ve Found Limited Edition Chris King Purple NoThreadset Headsets!!

The limited edition Chris King purple NoThreadset is available at Ben's Cycle after we found a box high on a shelf in the warehouse!

In Ben’s Cycle vast warehouse, we’ve discovered a small box of limited edition Chris King PURPLE NoThreadsets in the original packaging!

These were first produced in 2013 and are now pretty rare. We don’t expect them to last long! Continue Reading →

Giant Spring Savings Sale on Specialized Bike and Equipment at Ben’s Cycle

Specialized Spring Savings begins today at Ben's Cycle. Specialized bicycles and equipment are on sale for up to 50 percent off!

The Spring Savings Sale means big savings on Specialized bikes and equipment starting March 1 at Ben’s Cycle in Milwaukee.   Not only are we hosting a great event Saturday Continue Reading →