Rock N’ Roll Gold Chain Lube: Tenacious and Clean

Rock "N" Roll Gold chain lube is widely praised as one of the best lubes to clean and lubricate your chain. Available at Ben's Cycle.

We have so many choices for chain lubes for our bicycles that it’s hard to choose one. Rock “N” Roll Gold is a “very clever most-conditions lube that goes a Continue Reading →

We’ve Found Limited Edition Chris King Purple NoThreadset Headsets!!

The limited edition Chris King purple NoThreadset is available at Ben's Cycle after we found a box high on a shelf in the warehouse!

In Ben’s Cycle vast warehouse, we’ve discovered a small box of limited edition Chris King PURPLE NoThreadsets in the original packaging!

These were first produced in 2013 and are now pretty rare. We don’t expect them to last long! Continue Reading →

Giant Spring Savings Sale on Specialized Bike and Equipment at Ben’s Cycle

Specialized Spring Savings begins today at Ben's Cycle. Specialized bicycles and equipment are on sale for up to 50 percent off!

The Spring Savings Sale means big savings on Specialized bikes and equipment starting March 1 at Ben’s Cycle in Milwaukee.   Not only are we hosting a great event Saturday Continue Reading →

Stan’s Grail Wheels, Rims Just Right For All Uses

Stan's NoTubes ZTR Grail wheels are easy to set up as tubeless, disc-ready, and set to take on any road or trail condition. Photo from

Stan’s NoTubes ZTR Grail wheels are a wide-rim bomb-proof, tubeless-ready, disc-brake wheels that make tubeless set up easy. The company combined the best parts of its Alpha and Iron Cross wheels into a set designed for tubeless and discs. Continue Reading →

Specialized Crux, Allez, Enduro Great Bikes for Road, Dirt

BikeRadar: For a fraction of the cost of Specialized’s cutting-edge carbon bikes, the Allez alloy line provides a pretty compelling offer: Tarmac-like bottom bracket stiffness, an aerodynamic profile comparable to the original Venge aero bike, a decent weight, and racy handling."

We’re featuring a collection of recent reviews and mentions of race-winning amazing Specialized bikes available from Ben’s Cycle in Milwaukee. Continue Reading →

In a Rough World, BodyFloat Seatpost Smooths Out the Bumps!

Ben's Cycle has the Cirrus BodyFloat seat post smooths out the bumps on the trail or road.

Life is hard enough without sore backs and shoulders from riding on rough roads – or no roads at all.

On your bike, one product to smooth out bumps from whatever kind of road you’re on is the Cirrus Cycles BodyFloat Seatpost. Continue Reading →

The Best Bike Upgrade is a Good Fit

Ben's Cycle has one of the few professional bike fit studios in the state that focuses on a full bio-mechanical fit.

Without a doubt, the best money you can spend on your cycling is getting a fit from a professional bike fitter.

At Ben’s Cycle, Brett Meinke, our highly-trained and experienced fit professional, will work with you to get your fit precisely dialed in so you are more comfortable on the bike and ride more efficiently. Continue Reading →

Four Reasons to Buy Specialized During Winter Clearance

Specialized winter clearance bike sale.

Ben’s Cycle is overstocked with 2015 and older models of high-quality Specialized bicycles, ready for all types of riders. We are heavily discounting all of these bikes during our Winter Continue Reading →

How to Wrap Your Bars for a New Look

New PRO tape on a Milwaukee Bicycle Co. Fugitive

  One of the best ways to give your bike a new look during the winter months is to wrap your handlebars with new tape. Some swear by white bar Continue Reading →

Winter Cycling: Tips on Clothing, Gear, Maintenance

Ben's Cycle is your home for winter cycling. Tips, experience, and products for riding all year.

Winter cycling can help prevent the seasonal blues, get some quality training time in, and see the world from a different perspective! You can ride a bicycle all winter long, Continue Reading →