Support Women’s Cycling in Wisconsin with Luncheon

WC, founded just last year, is hosting the first annual Power of the Pedal Luncheon March 22 to talk about how connecting with girls and women through cycling could impact a community and others throughout the state. Continue Reading →

Giant Spring Savings Sale on Specialized Bike and Equipment at Ben’s Cycle

Specialized Spring Savings begins today at Ben's Cycle. Specialized bicycles and equipment are on sale for up to 50 percent off!

The Spring Savings Sale means big savings on Specialized bikes and equipment starting March 1 at Ben’s Cycle in Milwaukee.   Not only are we hosting a great event Saturday Continue Reading →

The Hottest Specialized Bikes of 2015/16

This edition of the Ben's Cycle blog features reviews of Specialized bicycles, including Allez, RipRock, Stumpjumper Fattie6, Fat Boy

Specialized bikes and products continually evolve and improve. We offer reviews on three new bikes for road riding, mountain biking, and kids. Specialized Allez Sprint Preview Bicycling Magazine previewed the Continue Reading →

Four Reasons to Buy Specialized During Winter Clearance

Specialized winter clearance bike sale.

Ben’s Cycle is overstocked with 2015 and older models of high-quality Specialized bicycles, ready for all types of riders. We are heavily discounting all of these bikes during our Winter Continue Reading →

Holiday Cycling Gifts From Wisconsin Companies in the Ben’s Cycle Holiday Gift Guide

The final installment of our Ben’s Cycle Holiday Gift Guide is products made by Wisconsin companies. We did include a few extra products from the Milwaukee Bicycle Company, our in-store Continue Reading →

Holiday Cycling Gifts to Buy For Yourself from the Ben’s Cycle Holiday Gift Guide

Let’s face it: Sometimes you just know exactly what you need to ride your bike. And maybe you received some cash for the holidays or need to return something. Or Continue Reading →

Up to 50 Percent Off 2015 and Older Specialized Bikes at Ben’s Cycle

We’ve made a list and checked it twice. We have way too many high-quality Specialized bicycles in our inventory from 2015, 2014, 2013, 2012, even 2010! So we’re marking down Continue Reading →

Tools, Saddle Bags, Clothing, and Shoes: Gifts for a New Rider

When you’re just starting out riding a bike, it seems like you need everything! Not really. For a new rider, a few essentials like a tool and repair kit, shorts, Continue Reading →