New DZR Mechanic, H2O Shoes Just Arrived at Ben’s Cycle

DZR H20 waterproof cycling shoes

  DZR shoes were created for cyclists who ride on any kind of surface while maintaining an urban cool style that looks like a skate or basketball shoe. Most shoes Continue Reading →

Holiday Cycling Gifts From Wisconsin Companies in the Ben’s Cycle Holiday Gift Guide

The final installment of our Ben’s Cycle Holiday Gift Guide is products made by Wisconsin companies. We did include a few extra products from the Milwaukee Bicycle Company, our in-store Continue Reading →

Ben’s Cycle Adds Renowned Spoke Maker Sapim to WheelBuilder

Ben’s Cycle has built custom wheels for many years, and we are now pleased to offer our customers the option of spokes and nipples from Sapim, a Belgian company that Continue Reading →

Chris King Simplifies Finding a High-Quality Bottom Bracket

For many, many years, we’ve been using Chris King products at Ben’s Cycle when we want to build a bike with top level components. Chris King, which manufactures all of Continue Reading →

The Return of Steel, and Why It’s Never Gone Away

Road.cc recently posted an article about how steel frames are regaining popularity among cyclists. We at Milwaukee Bicycle Company have always known about the ride quality of steel. We build Continue Reading →