Ben’s/MBC Cycling Team Opens Mountain Bike Season!

Rick Walls of the Ben's/MBC Cycling Team ripping through the Iola WORS course. Photo from Nicki Lock.

The Ben’s Cycle/Milwaukee Bicycle Co Cycling Team opened its Wisconsin Off-Road (WORS) mountain bike season Sunday at Iola. The Ben’s/MBC Cycling Team partners with Ben’s Cycle in Milwaukee, the Milwaukee Continue Reading →

PRO Road Saddles Use a Million Measurements to Dial in Fit

PRO road saddles, including the popular Falcon and Falcon Lady.

After collecting over a million measurements for riders around the world, Shimano created PRO road saddles in a wide variety of different saddle options.

PRO offers the Turnix, Falcon, and Griffon in different sizes and with or without an anatomical cut-out. I’ve been using the Falcon on our cross bikes for the last year and a half, and they’re one of the best saddles I’ve ridden. Continue Reading →

Brooks Cambium C17 Great Value for Durable Saddle

The Brooks Cambium C17 line of saddles are made of organic cotton laid over vulcanized rubber for a durable, comfortable, and waterproof saddle.

The Brooks Cambium C17 line of touring and trekking saddles are sleek and flexible, built to be durable, maintenance-free, and waterproof. It’s a new look for the iconic saddle brand. Continue Reading →

Chamois Cream Makes Your Ride Smooth

Using chamois cream will help you ride more happily since it eliminates or reduces uncomfortable saddle sores and chafing.

The use of chamois cream for cyclists is one of those sensitive topics. But we’ll just drive right in to provide a guide on the whys and hows. Continue Reading →

Road Bike Component Groups Choice Up to Rider

Which road cycling component group is best for you? Come into Ben's Cycle or call us to get experienced advice and support.

The road bike component groups that come on your new bike matter: quality, weight, and durability are all different – and at fairly significantly different prices.

Generally, with the exception of very high-end carbon bikes, the frames are the same in differently priced bikes; what’s different are the component groups. Continue Reading →

Nitto Road Touring Handlebars: More Hand Positions

Nitto road touring handlebars come in a variety of shapes to accommodate long distance traveling with many hand positions.

The Nitto road touring handlebars are designed for multiple hand positions and comfortable riding while touring on road, trail, or gravel. Continue Reading →

Nitto Classic Road Handlebars: Durable, Stylish, Comfortable

Nitto classic road handlebars come in a variety of drops, reach, and flare, plus some with anatomic bends! Check out the selection at benscycle.com and Ben's Cycle in Milwaukee.

Cyclists have a number of Nitto classic road handlebars to choose from as they consider the best bar for commuting, longer-distance riding, and recreational riding. These bars are the Classic Continue Reading →

New Shimano Road Performance Shoes for Everyone

Shimano offers the Road Performance line of cycling shoes, meant for cyclists who want comfort and performance at a reasonable price.

The Shimano Road Performance shoes are designed to meet the needs of road cyclists who are not racing, yet look for performance, speed, and comfort. Ben’s Cycle has the Shimano Continue Reading →

How to Choose the Best Power Meter for You

Choosing a power meter - or even deciding if you need one - can be a confusing choice. Ben's Cycle offers some guidance on how to pick the best power meter for your style of riding. Image from DC Rainmaker.

The best power meter is one that measures your fitness on the bike, providing a series of numbers that quantify your performance for your style of riding. Continue Reading →